TCL & Sports
Reaffirming TCL's commitment to sports through a series of high-level new partnerships in Europe and World-Wide
As a brand on a mission to inspire greatness, TCL understands the impact sport has on the hearts and lives of people from all corners of the world. Harnessing the power of technology to make watching sports more enjoyable and entertaining than ever before, TCL aims to bring people together to celebrate meaningful moments and revel in the joy of one of life's greatest pastimes.
Like TCL's customer base, the world of sports is incredibly rich and diverse, seeing TCL opting to broaden its reach by supporting a myriad of beloved national teams and notable events in a cross-section of competitive leagues.
TCL hopes to inspire moments of greatness within us all through these sponsorships that will appeal to a broad spectrum of fans.
Like TCL's customer base, the world of sports is incredibly rich and diverse, seeing TCL opting to broaden its reach by supporting a myriad of beloved national teams and notable events in a cross-section of competitive leagues.
TCL hopes to inspire moments of greatness within us all through these sponsorships that will appeal to a broad spectrum of fans.
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TCL and the Champions of Europe
TCL takes pride in its extensive sports sponsorships, supporting the Spanish national football team, who picked up, for the fourth time, the biggest trophy of the summer after defeating Croatia, Italy, Germany, France and England. TCL’s partnership with Spain’s national football team underscores its commitment to elevating sports viewing experiences at home with world-class tech innovation.
TCL is committed to strengthening its presence in Europe by supporting leading national football teams. As the premium partner of the Royal Spanish Football Federation (RFEF), TCL brings the passion and determination of La Roja to all the fans. In Italy, TCL partners with the Federazione Italiana Giuoco Calcio (FIGC), enhancing the viewing experience for Azzurri supporters. TCL is also present in Germany supporting the German Football Association (DFB) as official partner, inspiring all the fans with its cutting-edge display technology. Additionally, TCL's sponsorship of the Polish National Football Team highlights the brand's commitment to European football. At the same time, its partnerships with the Czech Republic and Slovakia national teams reflect TCL's mission to provide immersive football viewing experiences and inspire greatness through sport.
TCL’s Sports Partnerships will spotlight 2024's sporting highlights through partnerships with iconic athletes like Thomas Ramos, a prominent French rugby player; Kevin Mayer, a French athlete specialising in decathlon and indoor heptathlon; and Kingsley Coman, a French footballer. These partnerships demonstrate TCL's commitment to connecting with sports fans and elevating their viewing experiences across various sports disciplines.
TCL is committed to strengthening its presence in Europe by supporting leading national football teams. As the premium partner of the Royal Spanish Football Federation (RFEF), TCL brings the passion and determination of La Roja to all the fans. In Italy, TCL partners with the Federazione Italiana Giuoco Calcio (FIGC), enhancing the viewing experience for Azzurri supporters. TCL is also present in Germany supporting the German Football Association (DFB) as official partner, inspiring all the fans with its cutting-edge display technology. Additionally, TCL's sponsorship of the Polish National Football Team highlights the brand's commitment to European football. At the same time, its partnerships with the Czech Republic and Slovakia national teams reflect TCL's mission to provide immersive football viewing experiences and inspire greatness through sport.
TCL’s Sports Partnerships will spotlight 2024's sporting highlights through partnerships with iconic athletes like Thomas Ramos, a prominent French rugby player; Kevin Mayer, a French athlete specialising in decathlon and indoor heptathlon; and Kingsley Coman, a French footballer. These partnerships demonstrate TCL's commitment to connecting with sports fans and elevating their viewing experiences across various sports disciplines.
We are pleased to strengthen our sports partnerships in Europe, which is a historical region that has seen the birth of many sports and for which we have great ambitions. Today, to support our strong development and growth in Europe, we are accelerating on our sports strategy with a wide plan, including long-term premium local partnerships with iconic teams all around the region.
“We are convinced that these key high-profile sponsorships will help us to enhance TCL’s consumer-end brand influence locally, but also to bring brand value and exposure enhancement to channel partners through sports cooperation. We are proud to reiterate our commitment to the consumer electronics industry with our ever-growing sponsorship portfolio” explained Frédéric Langin, Chief Commercial Officer à TCL Europe.
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On Your Marks: TCL Inspire’s Greatness This Summer with Athletic Spectacle at Home
As the world prepares to unite in celebration of a summer of sport, TCL announces its efforts to bring the exhilarating and record-making moments of these events right into living rooms everywhere. With TCL's advanced home entertainment technology, viewers can experience every breathtaking moment from the comfort of their own homes.
Experience the Spirit of Sport with TCL
On your marks, get set, GO! This July, TCL invites everyone to witness the greatest moments up close with TCL's state-of-the-art display technology and immersive audio systems. TCL's innovative products ensure that no one misses a single beat. From the cheers and tears to the hopes and dreams that the next couple of months bring, TCL's home entertainment systems deliver the ultimate viewing experience. Standing together in greatness this August, viewers can watch sportspeople become national heroes, and witness every record-breaking moment and podium celebration with technology that provides stunning clarity and immersive sound.
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Official partner of the French Rugby Federation
TCL France has committed to a long-term partnership with French rugby for three years
This partnership reflects the shared desire of TCL and the FFR to spread their love for sports and provide rugby fans with exceptional entertainment experiences. As one of the world's leading smart technology companies, TCL will stand alongside fans in supporting the French XV with groundbreaking products that offer superior image quality.
As an official partner of the FFR, TCL will have exclusive communication and visibility rights in the television, soundbar, and home appliance sectors (washing machines, refrigerators, air conditioners, robot vacuums, and air purifiers) until the end of 2025. The partnership includes the male and female XV de France, France 7's, and the U20 teams.
TCL's communication around the partnership will be expressed through numerous channels:
As an official partner of the FFR, TCL will have exclusive communication and visibility rights in the television, soundbar, and home appliance sectors (washing machines, refrigerators, air conditioners, robot vacuums, and air purifiers) until the end of 2025. The partnership includes the male and female XV de France, France 7's, and the U20 teams.
TCL's communication around the partnership will be expressed through numerous channels:
- Visibility on the XV de France matches starting from the Six Nations Tournament
- Advertising spots during the Six Nations Tournament on France Télévisions
- Relays on social and external media (radio, billboards, etc.)
- In-store communication.
We are proud to support French rugby and partner with the French Rugby Federation, whose values align with those of TCL. Our latest TV and audio product lines are designed to bring the best of technology to sports fans. We are delighted to put our expertise and know-how at the service of this passionate audience to offer them exceptional moments to watch and experience together.
We are proud to see TCL join the great family of official partners of the French Rugby Federation to support our teams in the technological support necessary for their development. As we approach the major sporting events to come in France, it is a chance to count on one of the world's leading television manufacturers as a partner for all French supporters who will be eager to follow our players and team in front of their screens.
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TCL Global partnership with FIBA
TCL Global partnership with FIBA & Sponsorship of EuroBasket
TCL has been an Official Partner of the International Basketball Association (FIBA) since 2018, and was a major sponsor of the 2022 FIBA Eurobasket.
TCL and FIBA’s four-year partnership follows the global partnership agreement that was first signed in 2018 and runsuntil December 31st, 2023. This agreement provided key commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022, and FIBA's pinnacle event, the FIBA Basketball World Cup in 2023.
TCL was proud to be a major sponsor of the 2022 FIBA Eurobasket, actively participating by presenting the “TCL Player of the Game,” along with premium on-court brand visibility.
TCL and FIBA’s four-year partnership follows the global partnership agreement that was first signed in 2018 and runsuntil December 31st, 2023. This agreement provided key commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022, and FIBA's pinnacle event, the FIBA Basketball World Cup in 2023.
TCL was proud to be a major sponsor of the 2022 FIBA Eurobasket, actively participating by presenting the “TCL Player of the Game,” along with premium on-court brand visibility.
It's great to view so much talent representing Europe in this incredible competition. Inspiring Greatness through sport aligns with TCL's vision of creating an Ecosystem of products that encourages smart and healthy living and inspires greatness in everything we do.
